5 great ideas to increase your bookings and customer loyalty with promotional gifts

Are you looking for some fresh ideas on how to generate more bookings and encourage customer loyalty?

1.  Give a gift on arrival

A creative way to encourage customer loyalty and exceed expectation is to give your guests a gift on arrival. 

When your guests arrive tired and stressed after a long journey an unexpected and thoughtful gift after a wait at reception will put them in a positive frame of mind. Here are a few ideas:

2.  Dazzle your business bookers with something a little different

Do you want to attract more corporate bookings? Leave behind an unusual gift when visiting corporate clients that will create a talking point and make your hotel stand out:


                 Branded chocolate business cards are a great talking point.

3.  The power of gift incentives

Incentive gifts are a great way to keep your clients coming back for more. Why not include a complementary branded gift with every sign up to your loyalty scheme?  For example, the classic Franklin Covey pen would go down well.  Points can then be exchanged for a range of branded goodies to encourage loyalty from t-shirts to luggage.

4.  Capitalise on pester power!

It’s simple - keep the kids happy and the parents will love you. The great thing about giving promotional gifts to kids is that they will be super excited to receive them and are likely to keep and use the products; giving extra brand exposure. 

We recently worked on campaign for a 5 star hotel in London and our brief was to come up with gift ideas for children and early teens. We came up with some fun ideas, including Rubix cubes, lip balms and phone socks, and these went down a storm with the kids staying at the hotel.

 

A cuddly toy available for purchase in the room can result in extra revenue thanks to pester power and even a business guest will be grateful to have the opportunity to bring home a gift without having to battle the shops.

5.  Get really personal

Personalised marketing is a fantastic way of making your mark and leaving a lasting impression on your guests. One of our directors recently stayed at a hotel in the USA that really made the effort to go that extra mile. The hotel staff made a huge effort to engage the guests in a friendly way and find out information so that they could exceed expectations with their service. Here are a few examples of what they did:

During a conversation with management at breakfast, one family let slip that they were going to their first Baseball game that evening, later that day, the rules of baseball were delivered to their room with a large bag of branded sweets to enjoy during the game.

The weather forecast was delivered each morning with a note for rainy days to say that (branded) umbrellas were available to borrow from reception which resulted in many of the guests walking around the city advertising the hotel.

Final thoughts

If you’re looking to come up with innovative strategies to boost your bookings and customer loyalty then get in touch today.