The Future of Promotional Marketing is Technology

Technology is changing by the day and with these changes brings fresh challenges and opportunities for marketers. The swing to a digital lifestyle now means many of us are often ruled by our electronic devices all day from work to leisure, and even to monitor our health and sleep patterns. The explosion in take up of devices means there are now expected to be 1.4 billion smart phones being used globally by 2015, and with over 20 million tablets in the UK, this opens up a huge opportunity to brand accessories for those devices.

Hot spots in technology currently include wearable technology and “APP-Accessories” to name just a few. Here at Shout we are constantly monitoring the latest trends in technology in order to increase your business’s potential to market your brand. Let’s take a look through some products that are going to revolutionise the way in which we think about promotional marketing.

Wearable Brands

With the release of apple’s new IWatch and Google Glass to the commercial market it is becoming clear that wearable technology will soon become everyday products that we will all use. In return this provides a huge opportunity for all businesses to increase their branding potential and exposure by becoming more visible to their consumers. Products such as the Odoyo Move wristband, which is essentially a smart wearable device that allows you to monitor your health, is the perfect opportunity for marketers to have their brand on someone’s wrist at all times. Moreover, think about the message your brand is giving, say for instance your company promotes healthy living, and by placing your brand on a complementary product like the Odoyo Move you’re reinstating your company’s values.



‘App- Accessories’

Have you ever thought wouldn’t it be great to turn off the light without getting off the sofa? Well guess what, Belkin have developed the WeMo Switch which essentially gives you wireless control over your home electronics from anywhere in the world. Yes that’s right, anywhere in the world! Whether you want to turn on a light from your kitchen, front garden, or office, WeMo Switch has you covered, and you can even use the app when you’re on the beach.

Now the WeMo Switch enables all sorts of businesses to reinforce their brand values, however, this may be different from one company to the next. For example, a large IT company could brand this product to show that they are at the forefront of technology, whereas a home security business could use this product as an effective way to market their brand values of home safety, by explaining that you can use this product to turn your lights on and off when you’re on holiday. Thus technology brings a whole host of opportunities for businesses to market their brand and values with complementary products.  

Find out more about the innovations in technology right here in our new mini guide.